Genuine Innovations is serious about CO2 Powered Inflation, which is why we hired Dejay Birtch as our Road Representative.

Having spent the past 7 years working for a major retailer in Tucson, Arizona, Dejay is fresh out of IBD graduate school.

In addition to riding his bicycle and driving 1,000 miles a week, DeJay's favorite past times include stamp collecting and watching cheesy Kung-Fu movies.

Educate & "swag out" people is the job at hand for Dejay Birtch (just as long as you cough up the best piece of single-track in you neighborhood ). So when you met this guy, make sure your tires are inflated ....

...and he's a pretty good bike racer too!

1st Place SS 24 Hour National Championships
3 Time Arizona State SS Champion
2 Time Winner 24 Hours of Old Pueblo SS
1st Overall NORBA #1 Expert 25-29 one a single speed!
2nd Overall NORBA #2 Expert 25-29 one a single speed!
2004 Winner 24 Hours of Alamuchy SS
2004 Winner 24 Hours of LA SS

2/28 - 3/2
Las Vegas, NV
3/6 - 3/8
Reno, NV
3/10 - 3/14
Sacramento, CA
3/15 - 3/29
San Fransico, CA and
Greater Bay Area
3/30 - 3/31
Santa Cruz, CA
4/3 - 4/4
Monterey, CA
4/5 - 4/9
SEA OTTER
4/11 - 4/14
Los Angeles, CA
4/17 - 4/20
Southern CA Area
4/21 - 4/23
NORBA #1 San Demis, CA
4/24 - 4/27
Los Angeles, CA
4/28 - 4/30
Firestone Walker
(Santa Barbara, CA)
5/5 - 5/7
18 Hours of Frutia
(Frutia, CA)
 
 
 
 
 
 
 
 
 
     
     
 
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